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Lead Generation Guide for economic development - talent attraction

Image of Tom Wengler
Tom Wengler

 

Your website looks amazing but are you getting actual results, as in… Leads?

 

Maybe you’ve got a great-looking website with a lot of website traffic and that’s a great start.

 

Questions

 

Are your website visitors converting from Strangers to Leads?

 

Do you know who’s visiting your website at the company and contact level? 

 

Are you retargeting website visitors with online ads or do you just let people forget about your community?

 

Imagine what you could do if you only know who was on your website and what they were looking for.



Here’s the Basic Formula.

 

The Right People on the Site

Convert Traffic to Lead

Use Intelligence to your Advantage When Selling 

 

Get The Right People On The Site

 

The right content and Search Engine Optimization will help you attract your buyers. 

  1. Identify your audience using personas.
  2. Analyze your SEO.
  3. Run this tool to analyze your website performance objectively.

 

Targeted Ads can help you drive traffic. Be sure to think about your Ad ROI.

 

You can use Print Ads and Even direct mail to drive website traffic and you can even track the ROI on these ads.

 

Conversions

  1. Provide helpful content that people want to consume
  2. Make it easy for people to research your community. Match content to audience (local business, site selectors, new business prospects from the company direct)
  3. Track IP addresses and match them to Company Records. (software required)
  4. Encourage conversions via:
    1. Pop up forms
    2. Contact us forms
    3. Download content forms.
    4. Chat and chatbots. These are super important tools and you’re missing out if you don’t have them on your site.
  5. Ideally, your marketing system will connect with your CRM and website seamlessly. Things get better when you connect a searchable online knowledge base and customer support - ticking system as well.



hubspot contact tracking capabilities in economicdevelopmentcrm.com



With the right tech, you’d know the following At the Contact Level…

 

  1. Who is engaging with your ads, emails, marketing emails, and videos.
  2. Who is opening your proposals and what are they looking at page by page.
  3. What is this person interested in… what articles are they looking at, and what website pages are they visiting.

 

When this happens, you’ll find yourself in the right place, at the right time, earlier in the sales cycle armed with more information.

 

In the Sales Cycle - you can leverage these insights to influence the deal and win.

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