Economic Development Email Sequence "lead Generation"
Use an email sequence to predictably and efficiency reach out to key contacts at your targeted companies to boost your business attraction efforts via lead generation.
Here is a sample email sequence that could be used by economic developers to promote their programs and services to potential partners and clients:
Email 1: Introduction and overview of your community (keep it short)
Email 2: Case study or success story highlighting other companies like theirs that chose your community
Email 3: Information about specific programs and initiatives, including details about eligibility and how to apply
Email 4: Testimonials from current or past partners and clients, highlighting their experiences and results
Email 5: Recap of key points and a call to action, encouraging the recipient to take the next step and learn more
Each email in this sequence should be written in a clear, concise, and engaging style, and should include relevant images, links, and other multimedia elements to enhance the reader's experience. The goal of this sequence is to educate, inspire, and motivate the recipient to take action and learn more about the economic development organization and its programs.
Who can help you generate leads for your economic development team? Well, that would be us.
We'll help you create sequences using email templates used by other EDO's from across the globe.
Leave a Comment
Tom Wengler, Managing Partner and Founder of Convergence, llc. has been helping clients adopt CRM systems since 2010. His company has been a HubSpot Partner since 2018. Expertise: marketing, sales, economic development, business incubators and accelertors, tourism.