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Press Release Checklist

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Tom Wengler

Checklist for a press release:

  • Write a compelling headline that summarizes the key points of the release
  • Use a clear and concise opening paragraph that captures the attention of the reader
  • Include key points that provide important details about the news, including who, what, when, where, and why
  • Use quotes from relevant stakeholders to provide additional context and credibility
  • Include a call to action that encourages the reader to take a specific action, such as visiting a website or contacting the organization
  • Provide contact information for the organization, including a website, email address, and phone number
  • Include any relevant multimedia elements, such as images, videos, or audio clips
  • Review the release for grammar, spelling, and formatting errors, and make any necessary revisions
  • Proofread the release to ensure that it is clear, concise, and compelling
  • Distribute the release to appropriate media outlets, such as journalists, bloggers, and social media influencers, using an email distribution service or other method.


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