Write a compelling headline that summarizes the key points of the release
Use a clear and concise opening paragraph that captures the attention of the reader
Include key points that provide important details about the news, including who, what, when, where, and why
Use quotes from relevant stakeholders to provide additional context and credibility
Include a call to action that encourages the reader to take a specific action, such as visiting a website or contacting the organization
Provide contact information for the organization, including a website, email address, and phone number
Include any relevant multimedia elements, such as images, videos, or audio clips
Review the release for grammar, spelling, and formatting errors, and make any necessary revisions
Proofread the release to ensure that it is clear, concise, and compelling
Distribute the release to appropriate media outlets, such as journalists, bloggers, and social media influencers, using an email distribution service or other method.
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Tom Wengler, Managing Partner and Founder of Convergence, llc. has been helping clients adopt CRM systems since 2010. His company has been a HubSpot Partner since 2018. Expertise: marketing, sales, economic development, business incubators and accelertors, tourism.