Economic Development How to Get More Positive Media Attention

With HubSpot for Economic Developers, communicating with the media and helping you get publicity is part of our solution.

1. Use the HubSpot email templates tool and copy this email into your new template.

Subject: [Your Organization] Announces [Name of Project]

Dear [Editor/Journalist],

[Your organization] is pleased to announce [name of project], a new initiative aimed at [goal of project]. The project, which will be funded by [source of funding], will focus on [key aspects of project].

Please see the attached press release for more details about the project and its goals. If you are interested in learning more or conducting an interview with a representative from [your organization], please contact us at [contact information].

Thank you for considering this news for your publication.

Sincerely,

[Your Name]

[Your Organization]

2. Create a google doc or Word doc template - copy and paste this

Title: "XYZ Economic Development Organization Announces New Project to Boost Local Economy"

XYZ Economic Development Organization is pleased to announce a new project aimed at boosting the local economy and attracting new businesses to the region. The project, which will be funded by a combination of public and private investment, will focus on supporting small businesses and entrepreneurs, as well as improving infrastructure and enhancing the local business climate.

"We are excited to announce this new project, which we believe will have a significant impact on our local economy," said Jane Doe, CEO of XYZ Economic Development Organization. "By supporting small businesses and entrepreneurs, as well as improving infrastructure and the business climate, we can create jobs, stimulate economic growth, and improve the quality of life in our community."

The project will include a range of initiatives, including providing grants and loans to small businesses, improving transportation and communication infrastructure, and promoting the region as a destination for businesses and investors. XYZ Economic Development Organization will work closely with local businesses, government officials, and community organizations to implement these initiatives and measure their impact on the local economy.

"This project is an important step forward for our community, and we are grateful for the support of our partners and investors," said Doe. "We believe that by working together, we can create a brighter future for our region and build a stronger economy for all of our residents."

XYZ Economic Development Organization is a non-profit organization that works to promote economic growth and development in the region. For more information about the organization and its initiatives, please visit ___________________________________ (insert website)

3. Use HubSpot to create a Landing Page for the announcement

Title: "XYZ Economic Development Organization Announces New Project to Boost Local Economy"

Introduction:

XYZ Economic Development Organization is pleased to announce a new project aimed at boosting the local economy and attracting new businesses to the region. The project, which will be funded by a combination of public and private investment, will focus on supporting small businesses and entrepreneurs, as well as improving infrastructure and enhancing the local business climate.

Key Points:

• The project will include a range of initiatives, including providing grants and loans to small businesses, improving transportation and communication infrastructure, and promoting the region as a destination for businesses and investors.

• XYZ Economic Development Organization will work closely with local businesses, government officials, and community organizations to implement these initiatives and measure their impact on the local economy.

• The project is an important step forward for the community, and will help create jobs, stimulate economic growth, and improve the quality of life in the region.

Calls to Action:

• Learn more about XYZ Economic Development Organization and its initiatives by visiting our website at ___________________________________ .
• Contact us at [email address] if you are interested in conducting an interview with a representative from XYZ Economic Development Organization or learning more about the project.
• Stay up-to-date on the latest news and developments by following us on [social media channels].
• Sign up for our newsletter here 
• Be Like X (Company Above) - if your business is considering a move to, or an expansion - click here to schedule a time with our CEO (link to a HubSpot meeting calendar). Let's see what our team and community can do for you.

Other ideas.

Hold a press conference. Check out the enthusiasm from Bill Pin, President of Ferris State University in this announcement.

Create a short summary video - take the best of this video above, and break it out into 2-3 minute segments or chapters. 

We have the storytelling format and checklist for this.  Contact us for more info.